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You're Killing Me!

Killer phrases are inevitable in creative work.  As ideas are bounced around and evaluated, somebody's going to throw a wrench into the process by putting down or derailing the creative vibe. 

Training "killer phrases" out of the idea generating team is important.  One way to do that is to have a good response ready for most of the common killers.  Here's a sampling:

Killer

Stimulator

Yes, but...

Yes, and...

We tried that last year.

What did we learn that could make this try better?

It's not in the budget.

How could we make it sensible financially?

It won't work.

How could we make it work?

The leadership won't buy it?

What would make the leadership drool for it?

Let's do some more research.

How could we test it quickly and easily?

Don't make mistakes.

Let's try a bunch of things until we find something that works.

We don't have the resources.

Who could we partner with to get the resources we need?

It's not for us.

What about it is for us?

Be practical.

Let's think wild and crazy for just a minute.

I'll get back to you later.

What intrigues you about it right here and now?

If it ain't broke, don't fix it.

There's always a better way; let's find it!

Don't fight City Hall.

What would make City Hall join the parade?

What will people say?

How could we make people rave about it?

That's not my job.

What can we do to promote ownership of the idea by everyone in the organization?

That's not our problem.

Isn't the growth and success of the organization everyone's responsibility?

Good thought, but impractical.

Which parts of the idea are stretching us and which are easily doable?

Let's form a committee.

What's the most efficient and effective way to implement this?

That's against our policy.

Should the policy change if it isn't consistent with our beliefs and goals?

We don't have the time.

What do we have time for?

Too radical.

What about it being radical will capture people's imaginations?

We don't have the authority.

How can we have the decision makers buy in to the concept?

If you're in an environment where killer phrases are slowing the creative process, don't compound the issue by coming down harshly and publicly on the culprit(s).  The objective of any creative advocate is to remain positive and push the team forward by turning killer phrases into constructive questions.


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About the Author. Eugene Mason has more than two decades of experience in ministry communications and technologies. More...

Copyright Eugene Mason. All rights reserved.

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"The objective of any creative advocate is to remain positive and push the team forward by turning killer phrases into constructive questions."
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