Abundance Marketing

A flawed strategy used by many North American evangelical churches, characterized by focus on the positive aspects of the Christian life to non-believers, such as the promise of material and personal blessings, while ignoring aspects like self-sacrifice and suffering for the gospel and Christ.

  

The New Inductive Study Bible (International Inductive Study Series)	The Supremacy of Christ in a Postmodern World	New Testament Theology: Many Witnesses, One Gospel
Today's Parallel Bible, Updated NIV-NASB, KJV-NLT	Grasping God's Word: A Hands-On Approach to Reading, Interpreting, and Applying the Bible	Mere Christianity

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