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Avoiding
The following books, after having read them, I would not recommend. I have no personal issues with the authors, none of whom I have met, and am sure they are genuine in their desires. Unfortunately I believe after reading and study that these books are misguided and wrong in their assertions and conclusions.
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"Church Marketing 101" by Richard Reising |
The cover boasts, "A revolutionary blend of corporate marketing strategy and biblical widsom." Unfortunately the connections in the book are predominantly corporate. Reising's definition of marketing is actually a branding definition, and the book just goes downhill from there. A numerically-growth-oriented tome with few if any biblical fondations. |
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"Visioneering" by Andy Stanley
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I'm a firm believer that the vision for the church is God's, and that it was given in the First Century. It simply is not necessary for us to re-engineer the direction of vision of the church today, and this ongoing effort to "update" the gospels has North American Christians running in circles. Stanley's book, like many goal-chasing evangelical churches today, is all over the map. I actually like his preaching, however, and this is an early book of his, so I'm hopeful later volumes are more foundationally sound. |
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"The Everychurch Guide to Growth" by Elmer Towns, C. Peter Wagner and Thom S. Rainer
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I've liked some of Rainer's other books, but this one takes a God-given byproduct of the church (growth) and makes it the goal. It's completey numbers-oriented, even dividing chapters by "small", "medium" and "large". Most appauling is the lack of biblical wisdom. Instead the writing focuses on conventional formulas for "getting bigger". |
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"Revolution" by George Barna
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Another author I have respected over the years, Barna's postulation in this book is that a segment of "Christians" is growing apart from the local church. The fact that these believers miss the whole point of the local church as outlined in Acts, Galatians and Colossians is seemingly unimportant. Great research in this book has led to poor conclusions that are not well reasoned. |
One Book Is Fact, All Others Are Opinion
As a Christ-follower, I believe there is only one all-authoritative and completely accurate book--God's Word, the Bible. As I read other books, I want to learn from the authors and recognize good ideas and practical suggestions. However, in any book by any man there will be a few areas where an individual's thoughts conflict with scripture.
Know God's Word, and as you read other books, always process what you are learning in context with the authoritative source of the Bible. Dicard any and all teaching that is not fully aligned with Scripture.

Copyright Eugene L. Mason. All rights reserved.
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