Ideas are like burritos. Have you had a good burrito lately? In our town is a restaurant called Moe's Southwestern Grill, and they make great burritos. They're huge, stuffed with lots of ingredients. They look delicious, they smell great. You can't see a Moe's burrito without wanting one. Every variety of Moe's burritos are great--I haven't had a bad one yet.
Ideas are like burritos. You can't help but want them. They look good, they smell great. Ideas are little bundles of thought wrapped in layers of enthusiasm that can somehow push things forward. Every variety of idea is wonderful, even if it isn't the one you're eventually going to swallow. Ideas always look great on the plate.
Ideas are meant to be shared. I often share my Moe's burrito because, frankly, it is too large for one person to eat. It's more fun to eat burritos with friends, because you can sample other burritos in addition to your own. See how ideas and burritos are so much alike?
Sometimes ideas fizzle, but other times they come back again and again, stronger each time. Much like burritos. Have you ever eaten a really big burrito, and then it "came back" later on? Your stomach will not let you forget a good burrito. Just like your mind will not let you forget a great idea. Some ideas are even better the next day or the next week. I think burritos can often be better as leftovers a few days later as well.
The point of burritos--I mean, ideas--is that if we want to do anything new, anything original, then we have to value them. We have to seek ideas out, gather them, share them, think over them and combine them. Ideas in and of themselves have value. They can't all be great ones, but some are good, and a few, well, they actually are great.
But maybe they're not like burritos at all. Maybe I'm just hungry while I'm writing this and am projecting my love of burritos on the subject of ideas. I just want you to know that a good flow of ideas is a great starting point. Just like a good tall glass of ice-cold Coca-Cola goes with burritos. Come to think of it, maybe ideas really are more like soft drinks...
See "Dreaming" section for more on using "imagination".
The next "I": Innovation...
The Six "I's": Putting It Together...

Dream a Little Dream
Take a trip through your imagination. Frolic in the mind and pick up an idea or two. Go ahead and daydream. It's okay. Nobody is looking. Close your eyes.
Copyright Gene Mason. All rights reserved. 032710
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