| Communications planning focuses on being innovative. When we think of the word "innovation," what comes to mind is usually a toaster or some kind of scientific breakthrough. In fact, innovation is defined as the act of introducing something new. Within a church, innovation can be used to provide a fresh and interesting invitation to ministry.
Innovation is simply presenting an existing idea or element in a new way. It can mean seeing something through different eyes--experiencing something again for the first time. Innovation is about being original and inviting.
Innovation can help us communicate more effectively. It can renew interest and spark new involvement. By presenting ministry in an original way, we can increase its exposure--more people will pay it attention if it sounds like something new that they have not seen or heard before. Innovation also helps us turn complex ideas into concepts that are readily understandable.
 Click here to learn more about innovation.
Click here for our "secret formula".
Techniques of Innovation
Learn ways we turn existing ideas into original and interesting opportunities.
What Is "The Box," and How Did We Get Trapped In It?
The oldest cliche' in creativity finally gets the scrutiny it deserves.
Thinking Backwards
Reversing your thought process can help you find new solutions to problems.
Determining the Takeaway
The most important element of any ministry project is what people walk away with.
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Lightbulbs
Random thoughts that spark creativity and lead you in interesting new directions.
Random Word Factory
Get your creativity going when you take a random word and use it in your project or challenge.
Web Window
What's out there in the vast internet that can spur your creative energy? Find out as you gaze into the Web Window!
Quote-o-Matic
Can something someone said be useful in your creative task? Find out!
Questions!
Sometimes the right answer is just a matter of the right inquiry.
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For Further Reading On This Topic...
> Click for more books and periodicals on planning (innovation).
Bloggity Goodness
The Communicorps Blog is my way of saying, "Hey, here's more content to look at that's not at this website and that I update more often." See, saying "blog" is much shorter. Go there now...
Copyright Eugene L. Mason. All rights reserved. 032710
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